Web Ads

The Mystery of Pay Per Click

Retargeting your interests

Have you ever noticed those little ads up in the corners and along the sides of websites you visit? In fact, if you have paid any attention to them you may have noticed that the content of those ads usually reflects the type of sites you have been visiting lately. If you just spent the day shopping for cheap shoes online, then you just may see ads for cheap shoes in the websites you visit afterwards. How do they know what you want? Most of all, why are they there at all?

These ads are called pay-per-click or PPC ads. They are called this because the owner of the website you are visiting will get some kind of payment, usually not more than a few cents, each time someone visiting their site clicks on that advertisement. But how do they know what you’re looking for?


These ads are all offered by Google, and are fed the information by the fact that you use Google to search for whatever you want on the web. Let's say you were shopping for beachwear earlier today on several websites. Now you’re surfing for news stories and you see an ad placed on the news website about beachwear. If you click on it, that site will get paid. This is how PPC works.


The rise of the PPC ad has helped many people with small websites make money from their work. If you are able to create a lot of traffic on your site, then PPC ads make sense. They will pay you to create that traffic and show off these ads.

So now you know the story behind the ads that watch every move you make on the web. Once you understand how they know what to advertise, it can be fun to pay attention to them and see what Google thinks you want. The next time you do a search on Google, you may be targeted for a ppc utah ad or a California PPC campaign. Who knows what Google will do next.